As one of the most respected creative leaders in direct response marketing, Marcia Waldorf’s up-close and personal directorial and Client management style have made her a go-to creative writer/producer/director across multiple consumer product categories.
During over 20 years tenure as Partner in award-winning Waldorf Crawford LLC, Marcia Waldorf wrote, produced and directed hundreds of direct response long-form & short-form infomercials and commercials, with content including Before&After Consumer Photo Studies, Video Testimonials, Product Demonstrations and Animations for Beauty Industry Marketers.
Now, to best serve Beauty Industry companies needs for product documentation to be displayed on their Websites, Social Media initiatives and on all Video Platforms, Waldorf Crawford has launched a new digital content creation division called, Before & After Lab CASTING-PLUS™, offering its all-inclusive B&A Consumer Studies and creative services to Beauty brands.
Prior to her direct-response career, Marcia was a successful singer/songwriter, recording critically acclaimed albums for Capricorn Records and United Artists, touring in England as opening act for rock legend, Tina Turner. She wrote and recorded dozens of advertising jingles, including a successful 2-year radio campaign for Neutrogena. Her entrepreneurial line of “Greeting Songs” sold tens of thousands of units on Home Shopping Network.
Before & After Lab™ fees are based on # of Study Participants, # of Photo Shoots, and Term of Study.